Jim Messina manda la tradizionale email per far partire la campagna elettorale del presidente degli Stati Uniti d'America. La lettera inizia così:

Friend —

You're in for 2012: Welcome, and thanks.

Now forget everything you know about politics.

Because I can tell you that the next year and a half will be like nothing you've seen from a campaign. If we're going to win, we have to be tougher, smarter, and more innovative than ever before.

The President has a job to do, so he's asking each of us to take the lead in shaping this effort. That work begins now — by inviting others to join us.

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